Ryan Carruthers – Growth Marketer

Ryan Carruthers is a Growth Marketer at Supademo

I work collaboratively across sales and marketing to build scalable acquisition engines through SEO, PLG content, community, lifecycle, and GTM infrastructure.

SEO/AEO Content GTM Engineering Community
Ryan Carruthers

Building a Defensible Authority Engine at Instrumentl

In 2025, the economics of content changed. AI made generic SEO abundant. I led Instrumentl’s Insight Reports program — publishing 11 research reports powered by proprietary grant data and an Expert Council. The initiative transformed research from a content experiment into a cross-functional growth platform.

See how I did it →

Scaling Together Software’s Biggest Acquisition Channel by 5x

Companies want mentorship programs to improve employee engagement and retention. HR teams tasked to launch the program will search for best practices. At Together, I scaled their content system to drive more inbound demo bookings.

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Jim Taylor Custom Saddlery

Doubling leads for a luxury horse saddlery through video ads

In an old school industry like handmade custom horse saddles, no one was running Meta Ads. It was a blue ocean, as they say. So we did and had to turn them off after a month to meet the demand.

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Acadium

Reducing dependence on paid ads by scaling SEO

Driving new users with ads for a two-way marketplace wasn’t sustainable. I stood up an SEO program to wean Acadium off. It was the project that cut my teeth in SEO and gave me the bug for Content Marketing.

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Experience

Supademo

Toronto, Ontario · Remote

Growth Marketer

Full-time

Feb 2026 – Present

Lead affiliate, influencer, and partnership marketing programs. Source and manage UGC creators across LinkedIn, YouTube, TikTok, and Instagram. Build community traction on Product Hunt, Reddit, and PLG-focused communities. Create video-first content and write engaging growth assets that blend psychology and storytelling to position Supademo as a market leader.

Instrumentl

Oakland, California · Remote

Growth Marketer

Full-time

Oct 2024 – Jan 2026 · 1 yr 4 mos

Lead initiatives to identify and test new flywheel growth opportunities. Spearhead Growth R&D initiatives, scale inbound growth through programmatic SEO, and launched a user-generated content pilot to increase brand visibility.

Content Marketer

Full-time

Jun 2023 – Oct 2024 · 1 yr 5 mos

Scaled content marketing efforts leading a team of six writers. Shifted focus from traditional SEO to creating content with expert insights and original data that resonates with target market.

Together Software

Toronto, Ontario · Remote

Content Marketing Manager

Full-time

Oct 2022 – Jun 2023 · 9 mos

Championed content strategy and managed a team of writers. Increased monthly organic traffic by 6x and led a full rebrand and website redesign, optimizing landing page structure to drive conversions.

Content Marketing Specialist

Full-time

Apr 2021 – Oct 2022 · 1 yr 7 mos

Driving growth through content marketing and SEO strategies.

Acadium

Ottawa, Ontario, Canada · Remote

Content Marketer

Freelance

Oct 2020 – Apr 2021 · 7 mos

Grew organic traffic through strategic content marketing and SEO. Developed comprehensive content strategy to attract, convert, and retain users on the platform.

Social Media Marketing Specialist

Contract

Aug 2020 – Oct 2020 · 3 mos

Ran ad experiments on TikTok, Snapchat, and Quora to determine viability of niche platforms for user growth.

Freelance Marketing Specialist

Ontario, Canada · Remote

Web Designer & Digital Marketer

Freelance

Dec 2019 – Mar 2021 · 1 yr 4 mos

Worked with multiple organizations including Communitech’s Digital Main Street, ILET Network, and Street Entrepreneurs. Led web design projects, managed social media marketing, and executed digital ad campaigns. Notable work includes helping small businesses transition online during COVID lockdowns, complete website redesigns for Jim Taylor Custom Saddlery and Scholars At Your Service, and implementing SEO strategies for nonprofit organizations.

Ryan at Gorreana Tea Plantation

Exploring the Gorreana Tea Plantation in the Azores

I hold a bachelor’s of Global Business & Digital Arts from the University of Waterloo (2016 – 2020). After graduating into a COVID-19 lockdown, I decided to start a freelance business where I specialized in web design, social media advertising, and content marketing projects.

I started with small businesses, but as my experience grew, I secured projects with consultants and their clients and medium-sized businesses.

Now, I work in a full-time (or fractional) capacity at SaaS startups. I’ve found my sweet spot is $2-20M ARR.

Let’s chat live Resume →