17 Content Formats That Make Building A Content Strategy Easy—’ier’ | Ryan Carruthers
I unpack 17 content formats that’ll make building your content strategy easier. Applying these formats to any broad topic will help you rank.
How I’d Grow Voltera | Ryan Carruthers
Voltera builds high-tech 3D printers for electronics engineers building the future. But their home page and content strategy don’t position them as pioneers. Here’s what they can do.
How I’d Grow Mappedin | Ryan Carruthers
I reviewed Mappedin’s website and laid out a strategic plan to enhance its messaging and content. Discover how these changes can catapult Mappedin past competitors and make it a leader in indoor mapping.
How to start your career when you graduated into the pandemic
As a content marketer, I’m always learning about how to write better. So, when Humans of New York captivated me and over 40,000 others to donate over $1,000,000 to help a family-run restaurant in Georgia I couldn’t help but want to know how he did it.
How 12 Facebook posts raised over $1M
As a content marketer, I’m always learning about how to write better. So, when Humans of New York captivated me and over 40,000 others to donate over $1,000,000 to help a family-run restaurant in Georgia I couldn’t help but want to know how he did it.
I’ve published 100k words and 1% generates 90% of the traffic
I wrote a blog titled “How to get a job after college with no experience.” This article was the first one I published and six months later it’s the reason for the majority of organic growth the blog has seen.
Remote work is in
Even before the pandemic, GenZ and millennials were pushing for a hybrid between remote work and in-office work. In my case, I’m not interested in waiting to get an office job. Instead, I want to lean into the “new normal” and make remote work, work for me.
Why content marketing beats social media advertising
I was convinced after running a single Facebook ad campaign that social media advertising was money-in, results-out every time. I didn’t realize that Content marketing is slower but a much more reliable avenue for growth.
What is content marketing and how can you use it?
For you and your business, the objective is to become a thought leader or authoritative resource for that audience over time. Content marketing answers the questions that your target audience has through blog posts, videos, podcasts, and other forms of educational content.