Why content marketing beats social media advertising
I was convinced after running a single Facebook ad campaign that social media advertising was money-in, results-out every time. I didn’t realize that Content marketing is slower but a much more reliable avenue for growth.
What is content marketing and how can you use it?
For you and your business, the objective is to become a thought leader or authoritative resource for that audience over time. Content marketing answers the questions that your target audience has through blog posts, videos, podcasts, and other forms of educational content.